Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Jason Stiehl, a partner at Crowell & Moring, joins the 'Be That Lawyer' podcast.
Grounded in authoritative content and verified at every step, Protégé is the only legal AI tool that delivers work you can trust—without exception.
What if networking wasn't sales at all?
If you want a seat at the table, stop hoping the firm notices and start building the business, relationships, and internal support required to earn it.
Why the best legal networkers build trust, qualify relationships, and stop wasting time with the wrong people.
How the right environment can accelerate your path to becoming a rainmaker.
LexisNexis sat down with John Ursin, Managing Partner at Schenck Price, to learn how the firm is using legal AI to strengthen client service and daily legal work.
Exploring the difference between stagnant and growing law firms, in this episode of the ‘Be That Lawyer’ podcast.
Why the lawyers who give more, listen better, and follow through faster win the business everyone else is chasing.
Explore how lawyers can position themselves as trusted advocates before a client ever picks up the phone, in this episode of the "Be That Lawyer" podcast.
Even the best coach cannot help someone who is unwilling to change, unwilling to act, or unwilling to look inward.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
We explore the issues that quietly erode performance inside many firms on this episode of 'Be That Lawyer.'
Sales-Free Selling™, A Smarter Way for Lawyers to Build Business.
‘The Automation Lady’ explores how to leverage AI in this episode of the ‘Be That Lawyer’ podcast.
If you are going to make a change, do it for the right reasons and make it count.
It comes down to understanding the business of a law firm and committing to client development early, even in small ways.