The FRETZIN Rules For Legal Business Development Success
What lawyers can learn from Michael Jordan, The Last Dance, and the discipline required to build a real book of business.
Stop Acting Like A Squirrel With Your Legal Business Development
Building a book of business requires direction, consistency, and a willingness to cross the road.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Relationships Over Sales: How Real Connections Build A Legal Practice
Jason Stiehl, a partner at Crowell & Moring, joins the 'Be That Lawyer' podcast.
The Science Of Relationships And Business Development For Lawyers
What if networking wasn't sales at all?
How To Make Equity Partner Without Waiting For Permission
If you want a seat at the table, stop hoping the firm notices and start building the business, relationships, and internal support required to earn it.
Why Experience Still Matters In An AI-Driven Legal Industry
A conversation with Trustpoint.One CEO Christopher Gallagher.
The Networking Mistake That Quietly Costs Lawyers Referrals
Why the best legal networkers build trust, qualify relationships, and stop wasting time with the wrong people.
The Power Of Community: Why Lawyers Can’t Grow Alone Anymore
How the right environment can accelerate your path to becoming a rainmaker.
The Leadership Shifts That Drive Law Firm Growth
Exploring the difference between stagnant and growing law firms, in this episode of the ‘Be That Lawyer’ podcast.
Climbing Karma Mountain: The Rainmaker’s Advantage No One Teaches In Law School
Why the lawyers who give more, listen better, and follow through faster win the business everyone else is chasing.
Learning After Law School
Once you’ve got your law degree, how do you keep your professional skills up to date? Share your perspective in this brief survey, and you may be eligible to win a $250 gift card.
Why Your Story, Engagement, And Empathy Matter More Than Ever
Explore how lawyers can position themselves as trusted advocates before a client ever picks up the phone, in this episode of the "Be That Lawyer" podcast.
Thinking About Hiring A Coach? Read This Before You Waste Your Money
Even the best coach cannot help someone who is unwilling to change, unwilling to act, or unwilling to look inward.
Vision, Ownership, And Profit: What Law Firms Must Fix First
We explore the issues that quietly erode performance inside many firms on this episode of 'Be That Lawyer.'
Leave Your Pitch Meetings In The Past
Sales-Free Selling™, A Smarter Way for Lawyers to Build Business.
AI, Automation, And The Modern Law Firm: How Smart Systems Create Leverage
‘The Automation Lady’ explores how to leverage AI in this episode of the ‘Be That Lawyer’ podcast.